About Holistic Iowa

Connecting Iowa - Mind, Heart, Body + Soul

Our Guiding Purpose

At Holistic Iowa, we embrace a fundamental belief: every Iowan should enjoy easy access to care for the mind, heart, body, and soul.

Our Guiding Vision

Our vision is to become the most accessible and comprehensive resource for Iowans in search of local providers of holistic, wellness, and spirituality services. This encompasses providers, groups, and events across the state.

Our Guiding Mission

Holistic Iowa is devoted to serving Iowans on their journey to holistic well-being. We link individuals with local providers who offer holistic, wellness, and spiritual services, events, groups, and goods. Our offerings include a comprehensive member directory of providers, a statewide calendar of events, an abundance of resources, local and online communities, and an informative email newsletter.

Our membership options are tailored to enhance the visibility, support, and connection for holistic, wellness, and spiritual providers in Iowa.

Our Guiding Values

Our commitment is defined by:

  • Supporting our Iowa neighbors in their mental, emotional, physical, and spiritual care and growth.
  • Upholding professionalism and integrity within the holistic, wellness, and spirituality industry.
  • Fostering community care and connections between people.
  • Showing respect for ancient teachings and cultural traditions.

    Our Logo

    Our logo features the Purple Coneflower, a native Iowa plant with a history of medicinal use spanning over 400 years. This flower symbolizes strength, resilience, healing, and harmony with nature.

    The logo also incorporates the colors of spirituality (purple) and health/healing/heart (green), along with colors that symbolize Iowa’s natural beauty, including fields of green, yellow corn, and blue skies.

    Our History

    Holistic Iowa represents the evolution of a journey initiated by three incredible Iowa women. In 2010, Cinda Morey founded Iowa Holistic Resources following psychic guidance from Laura Jones. In 2018, Juli Morris partnered with Cinda to create VenoSoul, a database website that aids users in finding practitioners and events.

    In 2023, Cinda entrusted the mission to Amber Diehm Heuer, who founded Holistic Iowa to expand the possibilities of how Iowans can be served, supported, and connected in their care for the mind, heart, body + soul.

    About Amber

    Amber Diehm Heuer, originally from Grinnell, Iowa, holds a Bachelor of Social Work degree from the University of Northern Iowa. She now resides in Des Moines, Iowa, with her husband, son, cat, and ferret. In 2014, she launched Soul Bright Visionary, offering psychic readings, Reiki classes, and various spirituality-centered programs and communities, now including Holistic Iowa.