by Amber Diehm Heuer | Feb 24, 2025 | business and entrepreneurship, holistic business, spiritual business, wellness business
For holistic, wellness, and spiritual entrepreneurs, branding often reflects personal beliefs and values. While authenticity is key, incorporating controversial beliefs into your branding can be a double-edged sword. Should your business take a stand, or is neutrality...
by Amber Diehm Heuer | Feb 10, 2025 | business and entrepreneurship, holistic business, spiritual business, wellness business
This world is brimming with wellness providers and spiritual entrepreneurs, which makes it tempting to lean on familiar symbols and phrases to communicate your brand. Images of lotus flowers, infinity symbols, and catchphrases like “love and light” or “namaste” are...
