Avoiding Spiritual Clichés: Building a Brand That Truly Reflects You (exclusively for Holistic Iowa Partners)

Avoiding Spiritual Clichés: Building a Brand That Truly Reflects You (exclusively for Holistic Iowa Partners)

This world is brimming with wellness providers and spiritual entrepreneurs, which makes it tempting to lean on familiar symbols and phrases to communicate your brand. Images of lotus flowers, infinity symbols, and catchphrases like “love and light” or “namaste” are...